Index / 06 Awarded
Economics Thesis
Should I stay or should I go: how shopping-cart design affects spending behavior and customer satisfaction.
Academic
- Role
- Academic
- Year
- 2020
- Field
- Retail / consumer behaviour
- Recognition
- Hakon Swenson Prize
A quantitative retail study on how shopping-cart interface design shapes both spending levels and customer satisfaction. It tests whether specific design elements measurably change consumer decision-making and contentment with the shopping experience.
The thesis was recognised with the Hakon Swenson Stiftelsen Prize.